Marvel Entertainment has recently become a big player in the popcorn movie area of Hollywood, with a number of potential franchises just waiting to be mined for their potential.  As we saw with Iron Man in 2008, Marvel has changed their means of involvement with their own properties and it could potentially pay-off  Big Time…

The release of the Iron Man motion picture in 2008 marked the beginning of Marvel Entertainment’s new approach to managing the film rights to its comics properties; Iron Man was the first film that Marvel went ahead as well as produced itself instead of easily licensing out a character property to one more studio in exchange for a licensing fee upfront.  This change in direction meant that Marvel would be abandoning its usual guaranteed upfront money for the chance to rake in a a lot wider potential profit after release.  For sure this in addition meant that Marvel was willing to risk that it might very well be left holding the bag if a motion picture it independently produced were to end up being a financial failure.  In short, Marvel’s new approach could be summed up with the following: higher risk for potentially (a decent deal)higher reward.

Starting with Iron Man and proceeding on with a variety of other announced next film projects, Marvel has deliberately chosen various of its flagship character properties which it beleievs will have the greatest chance of succeeding with moviegoers. Marvel has also been clear vis-à-vis the fact that it intends to have its self-produced motion picture projects fit into a cohesive movie universe which will help to ultimately lay the foundations for a Marvel Avengers film afew years down the road. Underneath I will take a look at certain of the film ventures that are intended to be significant pieces of the Marvel movie universe.  From Iron Man to the subsequent Captain America movie, they each and every one have their part to play.

Iron Man(2008)

With Iron Man, Marvel was creating a new movie universe which they had acontrol of the quality of the product. With the huge financial success of this movie, Marvel showed that controling their projects in-house could work. Iron Man allowed Marvel to establish  various imperative Marvel Universe characters, like Tony Stark/Iron Man(Robert downey Jr.) and Nick Fury(Samuel Jackson), that will maybe be included in all of the next Marvel motion picture ventures.

The Incredible Hulk(2008)

While not anywhere near the boxoffice success of Iron Man, the Hulk movie was successful enough,not costing Marvel within the long behave.  It was the first movie that allowed Marvel to establich the commonality or cohesiveness of its movie universe by presenting it with the opportunity to have a character from one film (Downey Jr as Tony Stark) appear in a subsequent motion picture (the Incredible Hulk) thereby establishing a shared universe for its characters.

Iron Man II(2010)

This will be interesting to watch and see if Marvel is capable to build off of the momentum that they created with the huge success of the firts Iron Man motion picture. Honestly, the gamble starts here since Marvel has established that they can do their characters successfully regarding screen and now they have all to make sure to keep up the level of success thst they all have previously reached. Iron Man II kind of represents the impending wave of motion pictures and they need to keep the ball rolling in relation to it, consequently to speak.

Thor(2011)

This could be a thing of a wildcard for Marvel; Thor is a popular character for Marvel, nonetheless not on the subject of par with Captain America, Spider-Man or Iron Man, and as such I dont believe that there is as a great deal presure concerning the creative forces behind this motion picture to have it be a success of the scale of the Iron Man franchise.  If anything, Marvel is almost certainly just using it as abuilding block for their impending avengers film venture as well as hoping that it finds itself a nice big receptive audience on the side.  It will be interesting to seehow Director Kenneth Branagh interprets the Mythology angle of this character for the big screen sans getting to bogged down.

The First Avenger: Captain America(2011)

Talking vis-à-vis motion picture projects opinion the heat: the impending Captain America motion picture is definitely going to be in that challenge. Everything from concerns vis-à-vis who they cast as the lead (it’s now known that it will be actor Chris Evans of Fantastic Four fame), to how they interpret the famous red, white and blue costume as well as shield onscreen hasbeen fertile ground for comic fan forums over the final year or as a result. Now that the plot has been confirmned as being set in WWII, we can expect this motion picture to mainly deal with the back story of the character and prepared him up for his participation within the subsequent Marvel Avengers motion picture. Director Joe Johnston will be beneath the gun to come through on this cornerstone movie.

The Avengers(2012)

This motion picture is what it will each and every one have been building up to. The Avengers film is a thing that if done correct, will be more than the sum of its parts – or at the least that is what Marvel has got to be expecting of this project.  Marvel would be lying if they claimed otherwise: it’s pretty apparent that Marvel wants the Avengers to be nothing less than a mega winning movie that will get a flagship franchise for them, with potential to spin off numerous other projects.  the cast for this film will be pretty a decent deal decided by the time it goes in to production since it will be in the works after the other Marvel motion pictures have every one been cast as well as the elementary actors of the other Marvel movies will have the Avengers motion picture in their contracts, consequently it will be up to whoever is chosen to direct to make sure the certain actors involved offer up an effort that is indeed more than the sum of its parts. Marvel has a couple of years and counting to make sure they get it right.

Obviously, with the culmination of the impending Avengers movie, Marvel will be hoping to have a well established and cohesive movie universe framework from which they can launch new franchise ventures for so many years to come. As well to the motion picture projects mentioned above, Marvel has additionally acknowledged that they are viewing some other movie ideas, such as Ant Man as well as Doctor Strange; with Marvel’s latest acquisition by Disney, there is certain speculation that an Ant Man movie might get an animated venture, while the nearly all likely approach to a Doctor Strange movie could likely well be a film that shares much in common with the Harry Potter franchise in its look or style due to that series of movies success dealing with the subject of magic.

As a result how well will Marvel fare with its flagship properties in such upcoming ventures as the Captain America film as well as the Avengers motion picture ?
Truthfully, every single one us comics motion picture supporters can do is wait and see which approaches Marvel chooses for its next film projects as well as hope that their decisions meet with both important as well as box office success down the road.  Then far, Marvel seems to be about the correct track and following a extremely appropriate road map…

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